Amy Swift Crosby, Founder

Amy is entrepreneurship-obsessed. Her background as a copywriter over the last 10 years has lent itself to helping small businesses find their voice and niche in the marketplace and big businesses sell mega products and services. She’s worked with Tommy Hilfiger, Christian Dior, Bath & Body Works, Ralph Lauren, Nautica, Coy Fragrances, MGM/MIRAGE, Mandarin Oriental, L’Occitaine to name a few. As a small business expert, Amy has helped launch thousands of businesses and ideas. Prior to SMARTY she was editor-in- chief of Ladies Who Launch, co-author of Ladies Who Launch, Creativity and Entrepreneurship As A Lifestyle, and the co-developer of the Ladies Who Launch Incubator program. She was the founder of the Los Angeles and Orange County Incubator communities which grew to several hundred women in four years. Amy has been a contributing editor for Contents Magazine and has been a contributor to New York Magazine, Cooleh, and Magazine 365 among others. Lucky Magazine calls her a “Madison Avenue arbiter of Style.” Amy is committed to supporting the “whole woman” approach to business that embraces sound business practices, creativity, integrity and community