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One Million Fans and Followers – The Social Media Ecosystem and You. $39

 
This is a professionally shot MP4 video. 1 hour long. Master Event 5/3/2011

About this Master Event:
Watch this highly visual presentation with social media expert Kaz Brecher on the nuances of Facebook, Twitter and other social media platforms as we dive into how many fans are enough to make a difference when it comes to your business or message, and at what point, when everyone is talking, does anyone start listening? Social media strategy is changing by the minute, and resident expert Kaz Brecher will make the argument that it’s not about how many friends, fans and followers you have, but what you’re doing with the segment you do have. Learn about where social media is headed, how to most effectively use it for your small business, where to put your efforts versus where to save your energy. This is NOT your average social media discussion, a tutorial on Facebook or Twitter, a course in catchy titles for Tweets or updates, a fan-builder workshop or an argument for why you must be on Facebook or Twitter.  This IS a look inside why social media can either be relevant and useful or disappointing and a waste of time for your business. A decent argument for having fewer, but more quality fans, friends and followers. A forecast on where social media is headed and an education from someone inside the barrel of cutting edge development and marketing trends.

About Kaz Brecher:
Kaz Brecher is a senior interactive strategist with a focus on emerging platforms, user experience and creative business solutions.

She is currently focused on cloud computing implementation and its implications as the VP of Business Solutions at Morphlabs. With a broad background across media platforms, Kaz brings a unique creative perspective to her interactive work, combining film, print, broadcast, branding and new media. Beyond her role as an executive interactive producer at companies such as the award-winning WPP agency, Schematic, Kaz layers on strategic guidance to content and digital media development from years of user-centered design experience. Her primary areas of interest include cross-platform story-telling and development, blurring the boundaries of social media advertising, and pro-social or environmental engagement projects. She has worked with international interdisciplinary teams across technology platforms, and her clients include the NFL, Target, Disney, Logitech, and Microsoft, among others. Her more personal projects include a political short film, a self-published mixed media book whose story unfolds through email exchange and spoken word poetry, and the flat-pack Baby Zaishu project with Tribewanted.com in Fiji. A current member of the AIGA/LA Digital Vision committee, she holds a B.A. in Psychology from Stanford University.

Legal Basics for Business

This one-hour overview with attorney Dava Casoni will save you one hundred headaches. If you’re a real business, then you need real information on how the law works in your favor, or against you. Download this ultra efficient quickie on some basics for small business and avoid the migraine that comes with ignorance. Inform yourself and protect your business.

In this 60 minute webinar she’ll touch on:
All small businesses need to use an attorney at some point: why, how much should you pay and for what?
How to protect your personal assets and keep your personal and business obligations separate
Top strategies for working with partners or investors
Critical rules on contracts and how to know if you’ve actually entered into one (even if you never signed anything.)
Handling conflict or potential litigation

About Dava Casoni:
Dava Casoni is an accomplished business attorney and CEO who positions entrepreneurs legally and strategically for success.  She brings to small business owners over a decade of experience working with the nation’s most respected law firms.  From routine company formation and contract drafting to cutting edge complex business transactions, she has first hand experience with companies at every stage of development  – guiding companies from start up phase through their initial public offerings and representing Fortune 500 companies on complex corporate, securities, project finance, technology and entertainment transactions.  As an entrepreneur herself, Dava understands the business owner mindset and provides entrepreneurs easy to apply guidance they need to protect their business and brand, increase their commercial sophistication and drive them towards success and profitability.

Over the course of her legal career, Dava was a federal law clerk to the Honorable James T. Turner, of the U.S. Court of Federal Claims, was associated with business and finance groups of Bingham McCutchen, Pillsbury Law and Milbank Tweed, and taught entertainment law to budding film producers at American University. She attended Boston University on a U.S. Army ROTC scholarship, earning a B.A. in political science and a B.S. in management and graduated Cornell Law School with a J.D. and an LL.M. She is admitted to practice law in California, New York, Massachusetts, and Washington, D.C.

Master Among the Madness – Becoming The Best Among the Competitive Rest. Master Event 2/15/2011

The audio recording is 2 hours long and is an MP3 file.

About this Master Event:
The marketplace is more crowded than ever. The “best” has been watered down by the sheer volume of people, often doing the same thing, claiming to be the authority in their niche. We all want to be the best at what we do, but what does “the best” mean anymore? Everyone claims to be an expert, but how do you filter out “marketing” from true talent? And how do you cultivate your own talent to be recognized as the best in your field or category? And furthermore, how long does “greatness” really take? One year? Or as Malcom Gladwell asserts, does true mastery take 10,000 hours?

Many of us struggle with focusing on and honing our crafts, talents or products because the business of simply promoting those talents and products is a job in and of itself. The discipline of our “work” can easily get lost in this time of hyper distraction – from email to social media to the daily logistical challenges of running a small business. Who has time to become the best and get clients and change the ink cartridge in the printer?

You are invited to hear former world-record holder, ultra-swimmer and KCRW commentator Diana Nyad, textile designer, fashion insider and author Lulu deKwiatkowski and restauranteur Caroline Styne, the business partner of mega chef Suzanne Goin and co-owner of Lucques, Tavern and AOC.

Peek inside the lives of these Los Angeles women who all started somewhere near nowhere in particular, and in pursuing their passions, became celebrated “greats” in the fields of food, fitness and design. Fnd the answer to how to become a master amidst the madness of the competitive market.

This panel is moderated by SMARTY founder Amy Swift Crosby.

About our panelists:

About Diana Nyad
For ten years (1969-1979), Diana Nyad was the greatest long distance swimmer in the world. In 1978, she attempted to swim 100 miles from Cuba to Florida. After being in the water for 41 hours and 49 minutes, Diana fell short of her goal due to strong currents and bad weather. In 1979, she stroked the longest swim in history making the 102.5 mile journey from the island of Bimini (Bahamas) to Florida.  She also broke numerous world records, including what had been a 50-year mark for circling Manhattan Island, setting the new time of 7 hrs 57 min.  Diana is a member of the National Women’s Hall of Fame and the International Swimming Hall of Fame.

Until a year ago, Diana hadn’t swum a stroke, not a single stroke, for 31 years. On July 11, 2010, at the age of 60, Diana Nyad successfully completed her triumphant return to long-distance swimming with a consecutive 24-hour swim through the Gulf Stream’s open-water off the coast of Key West, Florida, without a shark cage. While the 24-hour swim is an enormous challenge, it’s merely the beginning for Nyad. Any day now, she will attempt to achieve her life-long dream to be the first person to swim the 103 miles from Cuba to Florida without a shark cage.

About Lulu DK
LuLu deKwiatkowski is the founder and designer of LuLu DK Fabrics. Her signature style – bold, generous use of color and whimsical, hand-drawn designs – has made her textiles some of the most sought after and recognizable in the industry. Lulu grew up the youngest of six children on the sandy beaches of the Hamptons and the Bahamas in an eclectic, color-drenched house decorated in bold style by her mother. After completing a fine art degree at Parsons School of Design, Lulu spent five years in Paris studying trompe l’oeil painting before embarking on a series of travels that took her as far a India, Morocco, Europe and Peru. The patterns and textures of these distinct worlds can be seen in Lulu’s textile designs, alongside the inspirations and memories of her childhood home.

Lulu DK Fabrics was launched in 1998 after Lulu happened to visit a small artisanal fabric mill in France. The men there worked by hand in the detail-oriented manner of another time. Mesmerized, Lulu worked feverishly to adapt motifs from her fine art paintings into textile designs, with a clear mission – to merge the artistry an craftsmanship of the old world with the youthful modernity and joie de vivre of the new. Not long after its inception Lulu expanded her brand to include wall coverings and in recent years, she has also collaborated with luxury bed linens firm Matouk, Elson & Co. carpets and Elite Leather to bring her inspired, wholly original style to their product lines.

Most recently, Ammo Books published Lulu, part travel journal, part art book and part autobiography, hand-written throughout an featuring colorful mixed collages of Lulu’s travels, life and loves.

Lulu DK Fabrics have been featured in Elle Décor, House Beautiful, Vogue, the Wall Street Journal and Town and Country, amongst others. Her textiles decorate some of the world’s premier luxury resorts, including the Four Seasons, the W an the St. Regis. Additionally, Lulu’s patterns have been featured on the sets of Sex and the City and Friends, and notable clients include Drew Barrymore, Steven Spielberg, Julia Roberts, Sarah Jessica Parker, Diane von Furstenberg, Carolina Herrera and Courteney Cox to name just a few.

About Caroline Styne
Caroline Styne was raised in Los Angeles and began her work in the food service industry in 1989 when, at the age of 22, she co-founded Basically Baked Inc., producing and distributing specialty foods to retail accounts nation-wide. The company’s cornerstone product was a baked tortilla chip which Caroline developed as a healthful and nutritious alternative to traditionally fatty and processed foods. The Basically Baked tortilla chip was one of the first of its kind available.

After selling the Basically Baked to a large health food corporation in 1992, Caroline followed up with her own catering company, Food Concepts; they specialized in small, intimate dining experiences in contrast to the caterer’s usual market of large, event-related dining.

Although she enjoyed the challenge of catering, Caroline longed to own a restaurant of her own. In preparation she took the position of manager at Jones Hollywood, an extremely successful restaurant owned by celebrated Los Angeles restauranteur Sean MacPherson. Caroline ran the daytime operation of the restaurant and assisted with development of the restaurant’s winelist. She played a major role in the restaurant’s reopening after a devastating fire struck in April of 1996: Caroline and her staff rebuilt and reopened the completely destroyed restaurant in fewer than six weeks.

In 1997 Caroline began the groundwork for opening her own restaurant. At that time a mutual friend introduced her to Suzanne Goin, the sous-chef at Campanile restaurant. The two soon decided to join forces and opened Lucques, making the most of Suzanne’s culinary talent and Caroline’s love of wine. The restaurant was an instant success and received numerous favorable reviews.

The partners’ second endeavor is A.O.C., a wine bar and restaurant located on West Third Street in Los Angeles. The restaurant features 50 wines served by the glass and small plates of food served family-style. A.O.C. and its winelist have received numerous favorable reviews from many publications.

The duo’s most recent endeavor Tavern, opened in 2009 and located in Brentwood is a space is large enough to allow for room to explore different levels of dining at the same time. The front section, called the Larder, bustles with folks who’ve dropped in for a pastry after a jog or a brisket sandwich with homemade pickled onions at lunch. In the more formal main room, people gather in banquettes under a massive skylight for refined rustic fare.

Master Event: Funny, Risky, Rogue: When Cents Meets Sensibility  11/30/10

If you missed this Master Event on November 30th 2010 or if you attended and want to listen again you can download this inspiring and educational audio recording of the event here. The audio recording is 2 hours long and is an MP3 file.

About this Master Event:

Each of the founders you are about to hear in this totally riveting panel discussion have one thing in common; they don’t sound like their competitors….at all. They each express themselves and have created visual identities that stand out from the crowd, that have a “wink” to an inside joke, that talk directly to the people who “get” it and don’t really care about the rest. They’re funny, irreverent, transparent and some even offend – and that’s all okay. These are businesses that know their audience, are certain of their own DNA and would rather be risky and rogue than safe and average. Each of their stories couldn’t be more distinct from one another – and each are business sages that dish out priceless experience….with a cherry on top.

Join SMARTY founder and moderator Amy Swift Crosby for a panel discussion featuring:

Jen Bilik, Founder, KnockKnock, http://www.knockknock.biz/

Jessica Morgan, Blogger, Go Fug Yourself, http://gofugyourself.celebuzz.com/

Bart Greenhut, Co-Founder, Bart’s Bakery, The Worlds Best Chocolate Chip Cookies, http://www.bartsbakery.com/index.html

Chris Mittelstaedt: Founder, The FruitGuys, http://fruitguys.com/

About Jen Bilik: Founder, Knock Knock

Jen founded Knock Knock in 2002 with the mission of creating interesting, smart, well-designed gift and stationery products that married the verbal and the visual, the intelligent and the saleable, the funny and the practical, including such product lines as Knock Knock Pads, Sticky Notes, Flashcards, kits, and books. Knock Knock‚s sensibility is proudly distinct, in contrast to the overwhelming homogenization and conservatism that characterize committee-created corporate products. Knock Knock sells a small portion of its witty wares directly to consumers via its website, www.knockknockstuff.com, but most are sold through boutiques and such chains as Urban Outfitters, Z Gallerie, and Barnes & Noble, comprising some 3,500 stores across the United States, not to mention Canada and the rest of the world. A team of about twenty now, Knock Knock is based in Venice, California.

About Jessica Morgan: Blogger, Go Fug Yourself

The snarky celebrity fashion watch-dog blog Go Fug Yourself began chronicling the good, the bad, and the ugly of celeb wardrobes on July 1, 2004. Since then, the site has been profiled by the Wall Street Journal, the Chicago Tribune, French Vogue, Los Angeles magazine, Salon.com, and Time Out, among others.

About Bart Greenhut: Founder, Bart’s Bakery

Bart’s Bakery, the chocolate chip cookie company is proof-positive that one can still begin a successful business with a good product, creativity, a little cash and a no-compromise philosophy. In 2004, Bart and his wife gave away just about everything to begin their cookie adventure. Their cookies began as a re-invention of their favorite cookies from the 1970‚s (GREATLY improved). They strictly limit distribution and focus only on the quality and customers. It‚s not about the money for Bart, and his mission is simple; to preserve a place in the world for untainted ideals, uncompromised quality, and the propagation of happiness.

About Chris Mittelstaedt: Founder, The FruitGuys

Founded in 1998 and headquartered in San Francisco, The company was founded on the premise that bringing healthy brain food to the office can boost productivity, improve wellness and help companies improve their bottom lines.  The FruitGuys provides fresh seasonal fruit from local farms to thousands of American businesses, from small family-run businesses to major Fortune 500 corporations. The FruitGuys has been called upon by some of the most well-known businesses in the nation, including Littler Mendelson, Yahoo!, Yamaha, VMWare, Wells Fargo, among thousands of other industry leaders. The company is proud to work with customers who share their ideals about health, the environment, and their communities.

Why Mobile, Why me, Why Now?

TextingForward’s Co-Founder Riza Ayson will expose you to the new world of mobile marketing and start with the basics: what mobile marketing is and isn’t, how you can apply it in your own businesses, how affordable it is for small businesses, and discuss reasons why you should be building your mobile database today.

In this 60 min webinar you’ll learn:

• 3 Reasons why you should be utilizing it now.
• Which are my mobile marketing options and which one is right for me?
• How to participate in a mobile marketing campaign
• How to get ahead of your competition and start building your mobile database today!
• The tools you need to get started now!

Riza Ayson, co-founder of TextingForward – a mobile marketing company, has over 14 years of agency and media sales experience.  She has worked for media outlets such as Tribune Television, Advanced Internet, the Newhouse Publishing Group, and Internet Broadcasting-where she was an online consultant, showing companies how to monetize their websites.

In 2007, she made the leap to mobile and started her own company along with 4 other partners. Today, TextingForward is one of the leading mobile marketing companies in the country. Their diverse client roster list includes companies such as the FIFA World Cup, Anheuser Busch, Hearst-Argyle Television, Meredith Broadcasting, the New York Marathon, Cold Stone Creamery and more.

TextingForward provides innovative platforms and mobile marketing solutions for brands big and small. They help companies connect with their consumers with innovative mobile marketing campaigns create and capture lead generation, increase revenue and customer loyalty.

Build Your List

Your list offers you an intimate way to push content to people. In a cluttered world, that’s a huge benefit people’s inboxes are still sacred space, so if you have consent to communicate with them by sending them emails, you have a potent opportunity to keep them engaged and convert them to paying clients.

In this 60 min webinar you’ll learn:

• Practical ideas you can use to “build your list not philosophy or high-level thinking… nuts and bolts ideas you can put into action NOW
• How to get more people and how to keep the people you have
• How you can monetize by bringing advertisers to your highly-vetted, high quality list

This webinar is ideal for:
This webinar is for product and service based businesses. Specifically discussing ideas that can be implemented in the virtual space. A lot can be adapted to “in person” strategies.

At the end you’ll have LOTS of inspirational ideas that you can use to start growing your list.

Carley Knobloch is tech outfitter and productivity expert who helps families and small business owners use technology to simplify their lives. She’s got a knack for translating geek into easy-to-understand information you can use. Her weekly email, The Juicebox, provides weekly tips to help you conquer your to-do list and stress less. Visit carleyknobloch.com for more information.

Be Your Own Webmaster! Why WordPress is THE Platform
for Entrepreneurs

Is your web site clunky, junky and a money pit? Are you at the mercy of your programmer’s schedule (and bills!) when you want to update or add to it? Break free from the spending cycle/waiting game and build a web site you can update YOURSELF. Whether your want to blog or not, WordPress is THE platform for entrepreneurs who want to build professional, SEO-friendly web sites that look like a million bucks and are nearly FREE to create and maintain.

In this 60-minute webinar, you’ll learn:

• What WordPress is, exactly, and why it’s the answer to all your web site problems
• All the lingo that befuddles you when it comes to blogs and web sites
• Why you DON’T want to use other blogging platforms like Blogger or Typepad
• How to use the WordPress dashboard to create new pages and updates in seconds
• How to avoid design mistakes that could cost you money and customers.

At the end of this webinar, you’ll be ready to build beautiful, professional, fabulous web site with WordPress that you can add to and update YOURSELF.

Carley Knobloch is tech outfitter and productivity expert who helps families and small business owners use technology to simplify their lives. She’s got a knack for translating geek into easy-to-understand information you can use. Her weekly email, The Juicebox, provides weekly tips to help you conquer your to-do list and stress less. Visit http://carleyknobloch.com for more information.

Tune Them In, Not Out: Getting Started with Email Marketing

In the highly competitive, congested digital space, it’s not enough to build a web site and hope that people find it and hire you.  Having a way to communicate with your customers is key, and email marketing is THE most effective way to get (and stay) on their radar.  It’s easy to  set up and helps you nurture your relationship with customers and get more business. The best part is, you can do it all YOURSELF— no programmers necessary!

In this 60-minute webinar, we’ll cover:

• How to determine which email marketing company is right for you
• What to send, and how often— how to give your clients great value and not be pushy or salesy
• Email marketing lingo defined and explained
• Creating an opt-in box for your web site, and incentivizing people to sign-up
• A tour of a working email marketing account— see how a newsletter and autoresponder are created!

At the end of this webinar, you’ll be ready to get your email marketing solution set up, and take your relationship with customers and prospects to a whole new level.

Carley Knobloch is tech outfitter and productivity expert who helps families and small business owners use technology to simplify their lives. She’s got a knack for translating geek into easy-to-understand information you can use. Her weekly email, The Juicebox, provides weekly tips to help you conquer your to-do list and stress less. Visit http://carleyknobloch.com for more information.

From Expertise to E-Product: The Least-Corny Road to Turning Webinars, Live Events or Other Intellectual Property into
Digital Product

Digital products are the easiest way to add another revenue stream to your business, and yet sometimes it’s hard for entrepreneurs to package up what they know. Think your kind of work doesn’t translate to digital products? Think again. It’s time to expand your reach beyond who you can touch and into the big digital world of customers waiting for you to share what you know in a new way. With a little bit of set-up, it’s easy to create a whole new revenue stream that can sell while you sleep!

In this 60-minute webinar, you’ll get:

• Tips on how to conquer your fears and get your products out there, FAST
• Step-by-step instructions for how to brainstorm your first digital product
• Lots of ideas about the format your digital product can take
• Ideas for how to sell your product… or get other people to sell it for you
• A list of tech resources to help you create all the product types we’ve discussed

At the end of this webinar, you’ll have tons of ideas and step by step instructions on how to take what you know and teach and turn it into a suite of digital products.

Carley Knobloch is tech outfitter and productivity expert who helps families and small business owners use technology to simplify their lives. She’s got a knack for translating geek into easy-to-understand information you can use. Her weekly email, The Juicebox, provides weekly tips to help you conquer your to-do list and stress less. Visit http://carleyknobloch.com for more information.

Go Mobile or Go Home!

This one hour TeleSeminar will get your arms around what it means to have a mobile site, as well as how much it costs, how it functions differently then your regular website and where this technology is going???

Second, you’ll learn about developing iPhone apps and why as a small business owner you’d want to consider developing one. Our two experts from Textopoly will be on the phone to answer questions, Q&A style with SMARTY Founder Amy Swfit Crosby.

You will leave with answers to questions like:

1. What is Mobile Technology?
2. What should you expect from developing an app?
3. What it does it do for your ROI?
4. How is it different than a regular website?
5. What do you want a mobile viewer to do on your mobile site?
6. How much it costs?

Jen Boulden Sessions: Economics of The Email Model
How to build a business around a daily or weekly email subscription

Get semi-private coaching from Ideal Bite co-founder Jen Boulden in this one-night session designed to:

• Understand HOW to build a quality list
• What to do with the list you already HAVE
• How to monetize a list through dedicated emails and advertising
• How to position yourself to exit the business through a sale/acqusition
• Marketing tactics to attract quality eyeballs

A successful entrepreneur and media personality, Jen Boulden is a true pioneer in the green business world. She co-founded Ideal Bite in 2005 to cater to the untapped “light green consumer” market, and grew the company to over half-a-million subscribers to the daily eco email before selling the venture to The Walt Disney Company in 2008. Jen has appeared on shows such as Good Morning America, The Today Show, Martha Stewart and The View, and has authored articles for publications ranging from Fast Company to The Huffington Post.

Jen Boulden Sessions: Take the BS out of Your Brand
Create a sustainable Identity with customers for life

Get semi-private coaching from Ideal Bite co-founder Jen Boulden in this one-night session designed to unearth what it really means to build a brand, think like a world-class designer, position your brand for strategic growth and build it through key press without spending hundreds of dollars.

In the first hour, we’ll tackle:

• Go beyond brand building to business fortifying
• Reveal secrets to the Ideal Bite’s brands success
• Explain how to walk the line between personality and professional
• Think like a world class designer
• Position your brand for strategic growth
• Get press without an expensive press agency
• Run the litmus test: is it inimitable? scalable? Gutsy??

A successful entrepreneur and media personality, Jen Boulden is a true pioneer in the green business world. She co-founded Ideal Bite in 2005 to cater to the untapped “light green consumer” market, and grew the company to over half-a-million subscribers to the daily eco email before selling the venture to The Walt Disney Company in 2008. Jen has appeared on shows such as Good Morning America, The Today Show, Martha Stewart and The View, and has authored articles for publications ranging from Fast Company to The Huffington Post.