Our intrepid SMARTY OC leader, Cassie Piasecki, sent me a link to a Wall Street Journal article in last week’s paper that was entirely about women in small business. She pointed out that each of the deficiencies the journalist cited were addressed by SMARTY Membership, with a final note that said, “This is what we do!!!!!”
According to the article, although women-owned businesses are on the rise, revenues for these companies are still, on average, only 27% of revenues generated by businesses owned by men. The article cites four major factors preventing women-owned businesses from reaching the growth of their male counterparts: goal-setting, access to capital, access to markets and access to networks.
SMARTY is designed to help you set your goals, get you on the right track to growing your business and connect you with other like-minded entrepreneurs, so that none of the issues the WSJ article mentions have to be YOUR issues. Although wealth-building is of critical importance to women, it’s not the only factor in determining what “success” means. Our Members appreciate being able to work from home, spend time with their families, monetize their craft, product or service and raise the quality of their life while running their business. We have empire-builders and more grassroots lifestyle businesses; the way we see it, both achieve “success” but in ways specific to a woman’s goals for her life.
