Last month we read Seth Godin‘s Small is the New Big for Business Book Club. I emailed Seth to tell him how his book affected me, and in our email exchange (yup, he wrote back), I realized that he doesn’t just espouse marketing brilliance, he lives and breathes it. By replying to a ‘fan’ like me, with hundreds of other emails he must be handling, he inspired me to write this blog, which is now reaching thousands of you with a positive message to buy the book. A few clicks of his keyboard created a grassroots marketing campaign. Smart(y) guy!
One thing I loved about this book is that it made me feel good about my “size”…no, not that size! As business owners we continually strive to be bigger but what if instead we really leveraged our smallness? SMARTY isn’t big in the sense of millions, but we, as a community of small business owners, are incredibly influential. And who really wants to be big when you can be powerful instead? Does that resonate with you, too? Are you small but mighty? Do you make a play in your market and people listen? Don’t feel bad about where you are in your business. As I told someone the other day, if you went from zero to sixty in your business you’d have know clue what to do when you GOT to sixty. You have to do 20, 30, 40 and 50 first to avoid missing opportunities or looking like a joker. Highly recommend this book…good beach reading, too.
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Comments ( 1 Comment )
It’s so much easier to plug someone else’s business, isn’t it? How ironic to see a plug for your husband’s gig in the context of being called on not giving Smarty it’s promotional due. I also agree with your assessment of the shameless plugs that seem to be the mainstay of B level speakers. I think the answer is in discovering a sincere and better way to communicate the sales pitch.
Liz added these words on
Jun 28 10 at
12:10 PM
